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COMMENTS FROM THE CLIENT:
"CSIRO Exploration & Mining recruitment discovered that many engineers were not applying for positions with the organisation. Research suggested that this was because some had an image of CSIRO that did not match the reality. A decision was taken to produce a short (one and a half minute) light-hearted video that could be lodged on YouTube and linked to from recruitment advertising. The intention was to have young engineers working for CSIRO explaining how and why they enjoyed their work. Ipermedia was commissioned to shoot and edit the video. The result exceeded expectations and Ipermedia's understanding of the target audience was obvious. Recruitment advertising generated more applications and the video was circulated throughout CSIRO as an exemplar of how to attract young, enthusiastic engineers and researchers."
Bob Chamberlain Marketing & Communication Manager CSIRO Exploration & Mining