Work
All the talk in the world doesn’t prove a thing. Our proof is in the work.
You can’t fake good work. See what you think of ours....
AgenciesKey Information
- Client:
- CSIRO
- Tags:
- post-production, video, video production
- Who worked on this? (props where props are due):
Share this project:
Why Engineers Choose to work at CSIRO
The Brief
CSIRO Exploration & Mining recruitment discovered that many engineers were not applying for positions with the organisation. Research suggested that this was because some had an image of CSIRO that did not match the reality. A decision was taken to produce a short (one and a half minute) light-hearted video that could be lodged on YouTube and linked to from recruitment advertising. The intention was to have young engineers working for CSIRO explaining how and why they enjoyed their work.
The Solution
- video production
- post-production
- sound design
The Technology
- XDcam
- Final Cut Pro
- Soundtrack Pro
The Results
The client advises that recruitment advertising generated more applications and the video was circulated throughout CSIRO as an exemplar of how to attract young, enthusiastic engineers and researchers.
The result exceeded expectations and Ipermedia’s understanding of the target audience was obvious.
Bob ChamberlainCSIRO - Marketing and Communications Manager
