Cape had long been using an (extremely) long ppt presentation to induct it’s staff and contractors. New staff were to go through the powerpoint autonomously (and try and retain some information!). It was not effective, new staff did not enjoy it, and most importantly, information retention was very low. Cape asked Ipermedia to produce an induction video that still presented the same (important) information, but in a more engaging way – through video.
A video that is holding staff attention, and actually allowing them to retain the information presented to them in the induction. It provides a talking and discussion point for the induction facilitator.