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With Facebook & Linked-in being “all the rage” lately, I figured I’d take a moment to discuss these sites and how they fit in with video marketing.
Facebook offers a great video upload feature. Not only can you upload it to your personal site, but you can comment on it, “tag” people in it (that is, referencing those that appear in your video so the video shows up on their pages as well), and post it to your profile page, but you can also email it to all of your Facebook friends & even people that aren’t on Facebook! What does any of this get you? Well, it’s a basic Social Networking structure. You have 100 friends on Facebook. You send your video to all of them. They may be a mix of highschool friends, colleagues and people you’ve only “met” online, but they are a captive audience none-the-less. Say 20% of them find the video interesting and send it out to 100 of their friends (your mom, business partner and best friend will fall into this category - if you have a really intriguing video, you may even catch the eyes of some of your other business associates & acquaintances). Well, now you have an audience of 2100! Now, 10% of THEIR friends find it interesting enough to pass on to 100 people each, now your audience is up to 22,100! Not bad for free distribution!
With Linked-In, it’s a little different. Yes, you can post your video on YouTube and send that link out to all your Linked-In assocaiates. That will work in the same ways as Facebook, but maybe not quite as easily since they don’t have the video feature built into the site. However, there’s another great way to reach a more targeted market. Many people don’t even know about the Q&A section of Linked-In. If you haven’t already, take a few minutes to go browse that section. No doubt, you’ll find an area where you can answer questions & become an expert! Well, next time you’re distributing a video, find Q&A sections of Linked-In where your target audience might lurk. Post your video here in the form of a question. “I am looking to get feedback on this recent video. Please let me know what you think.” or “Do you think this video answers the question ‘……’?” Find as many categories as you can to post your video asking different questions each time. People will think they are helping you by watching the video & won’t feel like it’s another advertisement jammed down their throats! You also might actually get some great constructive criticism that can help you with your next production!
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