Complaints Choirs: Viral Video Gold
Written by Administrator   
Friday, 23 January 2009 05:46



The pet peeves and angst-ridden pleas of people in Helsinki have been collected then composed in this choral work around the list of complaints. Protest goes broadband. Bob Dylan for Web 2.0? Victor Meldrew 2006?

With a hefty 160,000 views it's a strangely compelling public voice of dissent, irritation and annoyance.

Imagine you're a PR company or an ad agency. A bunch of protesters come to you and ask for a campaign to promote their position. They tell you they have bugger all to spend. Can you think of a better, more cost effective and engaging way to publicise their particular beef?

Neither can I.

I think we can expect more of this; 'Reasonable Guerrilla Lobbying'.

Creativity that makes a political point with a smile. Issue-based, mindv generated PR without taking to the streets, the megaphone, whistle or bin-lid.

There's also a version from Birmingham. With a heady 230,000 views. The choir was recruited from people who had been part of a 2 week 'Complaints Workshop'.



More here... http://www.ykon.org/kochta-kalleinen/complaintschoir.html
 

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