Cheaper to run TV commercials on the internet

Interesting. An unprecedented fall in the cost of running TV commercials online is adding to the pressure on TV network revenues and making it easier for advertisers to redirect their budgets to the internet.

Check out the full story…
http://www.theaustralian.com.au/business/media/lower-costs-lure-ads-to-net/story-e6frg996-1111119070572

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