On engagement. Not the romantic kind. The other...more digital kind.
What's engaging us, and whats engaging the digital consumer.
Agencies
Six rules of digital engagement within online advertising
September 13th, 2010 by admin1. It is rude to interrupt. We advocate the use of engagement to deliver a message, rather than the interruption method preferred by online display advertising. A consumer is much more likely to connect with a message that they have chosen to listen to than one forced upon them, especially given that an interruption advert read more »