Ask advertisers this question — if the worth of a commercial should affect the cost of a commercial — and the answer is unanimous. “But, of course,” they say. Ask the same question of agencies, and the response is decidedly mixed. The handful of creative, more confident agencies are excited by the idea. But outside read more »

1. It is rude to interrupt. We advocate the use of engagement to deliver a message, rather than the interruption method preferred by online display advertising. A consumer is much more likely to connect with a message that they have chosen to listen to than one forced upon them, especially given that an interruption advert read more »