Seems these days, particularly in the internet marketing world, animated video production is the name of the game. This is perhaps because it is easier to explain a topic with the help of an animated video. It allows companies to express their ideas and concepts simply, and effectively. In the past, making an animated video read more »

Technology is certainly becoming more accessible. What does this mean for the video production industry. Well it means that every man and his dog can afford a HD camera now…which results in alot of backyard “i own a good camera so I can make a good video” outfits. It’s not just our industry, if you’re read more »

Sony is about to launch the new PMWF3 Super 35mm Digital Cinematography Camcorder. The PMWF3 represents a breakthrough for independent producers and filmmakers in terms of features, performance and price. The video above shot entirely with the Sony PMW-F3 by Jason Wingrove. Shot early morning at the ocean pool at North Narrabeen on Sydney’s northern read more »

With 20 per cent of all advertising failing or negatively affecting the brand it is supposed to be promoting, it only takes a tiny amount of time and money to make sure that a huge bundle of both is not being wasted. The answer is quite simply to get a second opinion from someone who read more »

Using Video on the Internet Getting eyes (viewers) to your web site is one thing. Once they arrive keeping them is another altogether. Video Streaming offers an excellent opportunity to keep eyes on your site. How, by creating a series of short thirty to sixty second web commercials that can be created to sell, market, read more »

Parents know it instinctively. To differentiate one from the other, they give their newborn different names. Most businesses beg to differ, and often end up giving the same name to multiple (and widely differing) products, without realising the negative impact on the brand. Whether you’ve got a growing business or a well-established one, it’s important read more »

Web video is set to become the standard medium for web advertising in the future. No other advertising medium has such an ‘attention grabbing’ power as web video Web Video provides the cutting edge for webmasters to increase sales and boost profits. Incorporating web video in your website is inexpensive, attractive and will soon become read more »

One of the newest and most effective ways in which an individual is able to market their product or service online is via web video. The obvious comparison is the similar attention received from television- we are drawn to moving imagery over static imagery. Web video is effective, inexpensive and catches the attention of the read more »

Here at Ipermedia one of our favourite type of projects to work on is viral videos. They are great. There really is no limit to what a “viral” video can be, you are really only limited by your own imagination (We find they are a great opportunity to show off our staff’s creativity!). Below is read more »

Nowadays many people fail to see that there is a level of artistic knowledge and talent associated with video production.  They believe that if someone can grasp the fundamental skill set for editing, the technical side of cutting and laying in tracks and effects, then that will suffice.  This is killing the industry and leaving read more »

The very term motion graphics seems very self explanatory, graphical communication that incorporates movement over time, but it encompasses a multitude of different areas of design. Film, digital video, moving type, traditional cell and stop-motion animation and 3d elements can all be used individually or together by a designer to create motion graphics. The use read more »

Ask advertisers this question — if the worth of a commercial should affect the cost of a commercial — and the answer is unanimous. “But, of course,” they say. Ask the same question of agencies, and the response is decidedly mixed. The handful of creative, more confident agencies are excited by the idea. But outside read more »