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Chicken Soup for the digital soul " The digital revolution is far more significant than the invention of writing or even of printing. "

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Our Video Production Process
Written by Administrator   
Friday, 16 January 2009 01:46

Pre-Production

PRE-PRODUCTION generallly involves briefing, research, location finding, administration, booking of facilities and writing a treatment outline (video content, description and approach to be adopted). After approval a shooting script including both narration and camera shots will be written.

We can provide script writing and storyboarding services, either separately or as part of a complete Production package.

Production

Our team can handle productions of all sizes, from Live Events to Electronic Press Kits. We have a pool of Production Professionals around the continent from which to draw, and we love to travel – We’ve completed work across Australia, the U.S., and even Europe.

Production follows the approved script and involves a camera crew and a director going to location/s to interview participants and shoot footage to illustrate, illuminate and reinforce the script. If required studio shoots are undertaken where controlled lighting and effects are employed - a product demonstration, for example is typically shot in this way.

Post-Production

Post-production includes recording of guide narration (using an edited script, which may change from the shooting script because of interviewee’s comments etc.). Footage is edited to the guide narration, graphic and video effects generated and music and titles added. The resulting edit master is then client approved and amended as necessary. A final “voice over” is then effected incorporating final changes. The final master tape is complete and ready for duplication.

Duplication

Duplication is the transfer of masters onto the final format – which can be all or any of DVD, Blu-Ray, Betacam, Laserdisk, Digibeta, VHS, Mpeg, Avi and more. The final product is then packaged and presented in an appropriate way with print material for labels, inserts and sleeves.