So you're thinking of working with Ipermedia, but not quite sure? Hey why not find out a bit more about the way we work. This is our process, and it seems to work pretty well for our current clients

1) Discovery

Where do we start? Well we start by finding out more about you! The (potential) client. We're talking about your organisation, its values, and your target market, and depending on the nature of the project, the amount of information and market research that’s made available to us, we determine the amount of additional primary (and secondary) source research we’ll need to undertake.

2) The Lightbulb Phase

During the lightbulb phase we analyse everything we discovered in step one till we come to the 'lightbulb moment/s". This is when we conceptualise an idea that will allow you to stand out from the clutter and resonate with your target audience. This is the idea that will separate you from your competition.

3) Creation

Once we’ve determined the message or idea that needs to be communicated, we work on Creation. This is where we develop innovative, creative approaches for delivering the message. We translate the message into eye-catching, forward thinking visual imagery and effective, engaging creative copy.

In most cases, the practice of this is...creation of a digital product that turns "the initial goal" into "the final outcome".